15+ years scaling B2B SaaS companies from early-stage to acquisition. I've led teams across paid, content, events, and marketing ops, and I use AI to make all of it faster.
Most recently, I was Director of Demand Generation at DX, acquired by Atlassian for $1B.
I joined as the second marketing hire and built the entire demand gen function (paid, content, events, and SDR orchestration) into a program that generated $120M in pipeline in 2025 and supported a $1B acquisition by Atlassian.
I conceived, wrote, and launched Vendr's flagship research report from scratch. It became the company's highest-performing content asset, activating 90% of cold leads who engaged with it, and it ran for multiple quarters.
I built and ran paid programs across Google, LinkedIn, and Reddit with clear attribution, efficiency targets, and a structured SDR handoff process. Generated $50M in pipeline from paid alone in 2025, at a cost per opportunity well below industry benchmarks.
I systematically introduced AI tooling across content production, campaign reporting, persona research, and SEO. The team shipped significantly more work without adding headcount, and the quality went up, not down.
I led the technical and content migration from Blissfully.com to Vendr.com through multiple acquisitions, preserving 100% of SEO equity at a moment when most companies lose significant organic traffic in transitions like this.
Built an attribution model demonstrating an r=0.80 correlation between content library size and pipeline influence across 26 hero assets. Used it to secure executive budget for content at a time when the business was skeptical of the channel.
Data tells you what happened. Instinct tells you what to do about it. The best marketing decisions I've made came from holding both at once: not letting the dashboard make the call, and not ignoring it either.
With buyers, with sales, with your team. You can optimize your way to a quarter, but you can't optimize your way to a brand or a culture. The long game is always about trust.
Metrics should drive decisions, not replace judgment. I've seen teams disappear into attribution models while the pipeline dried up. Measure what matters, stay skeptical of the model, and keep your eyes on the actual business.
The companies that treat marketing as overhead are the ones that struggle to grow. When marketing owns pipeline, has a seat at the table, and is held to revenue targets, everything changes. That's the version of marketing I build.
Marketers who understand their impact, have creative freedom, and feel heard will outperform any team running on pressure alone. Building that environment isn't soft: it's a competitive advantage.
Joined as the second marketer. Built the team, strategy, and demand engine supporting a $1B acquisition.
Led content strategy and brand during Vendr's shift from services to product company and $1B valuation.
Fractional GTM lead for 10+ Series A–C SaaS companies. $20M+ in influenced revenue.
10 years across content, SEO, and paid at B2B SaaS companies and lead generation agencies.
Improv taught me how to listen, adapt, and find the thing that's actually interesting about any situation.
I've spent 15 years building marketing programs at B2B SaaS companies, from scrappy early-stage teams to companies that have gone on to raise hundreds of millions and sell for over a billion dollars.
I care a lot about doing the work well: building systems that last, writing that's actually worth reading, and programs that generate real pipeline, not just activity.
Outside of work, I co-founded Kismet Improv, a comedy club and improv education center in Pawtucket, RI. We built it from nothing, ran it through COVID, and sold it to new ownership in 2025. It shaped how I lead: staying present, reading the room, and finding the thread worth pulling on.
I make art, I'm a devoted Survivor fan, and I'm drawn to anything (books, shows, hobbies, experiences) that makes us feel more human. I live in East Providence, RI.
I'm open to VP marketing roles at B2B SaaS companies, especially early-stage teams that need to build the demand engine from scratch. If that sounds like you, I'd love to talk.